Our Story

Toloo Atelier was born from a lifelong love of fashion and the art of adornment. Founder Sarah Toloo created the brand as a way to merge two worlds that inspire her deeply - the richness of Persian culture and the quiet beauty of the ocean.

Drawing from natural textures, sunlight and ancient artistry, each piece reflects the feeling of discovering a small treasure along the shore. Toloo Atelier celebrates jewelry as both a personal expression and a connection to heritage, nature, and everyday beauty.

The Founder

Founder Sarah Toloo was born and raised in Nashville, Tennessee, where she studied fashion design and developed a deep appreciation for craftsmanship and personal adornment. Years later, she spent several months living in Hawaii with her best friend, where she fell in love with the island’s natural beauty, the ocean, and its vibrant culture.

After moving to Miami, Sarah felt inspired to finally bring a long-held vision to life. Drawing from her Persian heritage, her love of jewelry, and the beauty of the ocean, she founded Toloo Atelier as a reflection of culture, nature, and timeless elegance.